A One-on-One With Linx Dating Creator Amy Andersen — Just How She Turned Into “Silicon Valley’s Cupid”

The small type: whether or not they’re creating the newest release of an already-cool product or discovering next big part of tech, singles in Silicon Valley may lead busy lives — this means online dating usually gets placed on the backburner. Since 2003, Linx Dating as well as its creator Amy Andersen are addressing the needs of these active, relationship-minded professionals with a curated, individualized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for its juggernaut technology businesses and innovative start-ups, so much so that there’s actually a prominent Television program called after it. Silicon Valley is also known for the enthusiastic, hardworking, innovative, and devoted people who work on these lenders — all of these gives well to a successful profession however fundamentally a successful matchmaking existence.

“many of these people are very concentrated due to their jobs that certain time they awaken and imagine ‘Oh my personal gosh, I want to find my personal match. How do you begin performing that?'” said local matchmaker Amy Andersen. Linx Dating is the way they go-about carrying out that.

Created by Amy in 2003, Linx, for short, is a curated matchmaking solution for all active, high-profile single pros in Silicon Valley together with encompassing Bay neighborhood (along with all around the globe) who possessn’t been able to get the commitment they really want. Now, the business is called “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy recently told you regarding the “aha minute” that started every thing, her client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, as well as the private interactions she develops because of the individuals she assists.

Bridging the Gap Between solitary Men in Silicon Valley & Single feamales in San Francisco

The determination for Linx came in 2000 while Amy ended up being in personal client solutions at a tech organization in San Francisco but staying in Silicon Valley. Whether it was at work, through pals, or perhaps out, Amy generally met men and women who had been knowledgeable, winning, attractive, and well-rounded, nevertheless they had been unmarried and didn’t understand the reason why.

Understanding both areas really well, Amy pinpointed the trouble: there are much more readily available males in Silicon Valley than San Fran and much more available women in San Fran than Silicon Valley. With their family, pals, and careers being in their unique particular cities, putting some 50-minute vehicle visit to meet that special someone wasn’t the leader in their heads, Amy demonstrated.

“That was my personal ‘aha second’ where I was thinking ‘Can you imagine I had been to bridge this gap and develop these options for those great ladies in san francisco bay area that great males in Silicon Valley?'” she stated.

Amy then spent the second 36 months performing as much analysis as she could, utilizing the woman business-oriented mind to get a significantly better notion of the market industry and demand for this particular matchmaking business. In 2003, as soon as she had all the woman ducks consecutively, she stop their work at Merrill Lynch, founded the business, and do not seemed straight back.

“beginning Linx might one of the best decisions of living,” she said. “Facilitating these introductions and providing as a conduit between those two demographics seems to be effective effectively throughout the last 12+ decades that i am achieving this.”

Through the Application to Even the marriage, Amy will there be Every Step

Amy requires a really practical strategy together with her customers from just starting to conclude, learning every person independently, utilizing their specific desires and needs throughout matchmaking, and offering her expert advice all in the process.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, it-all begins with the quality of the clients. While some other matchmaking businesses might take whoever can be applied, Linx has actually a comprehensive referral-based vetting program that makes their unique customers stand out from the rest. Every aspiring member must certanly be advised by an old or recent user, a friend or contact of Amy’s, or perhaps the love.

Amy receives a lot of recommendations every single day and screens each prospect herself. And whether they’re 22 or 72, Asian or Latino, attorneys or writers and singers, Amy wants individuals who are smart, healthier, relationship-minded, accomplished, challenging, and leading fascinating everyday lives overall.

“Assuming that somebody is excited about their unique profession, that is what I’m seeking. Beyond that, i am selecting people who find themselves well-rounded. Should it be volunteering or cooking or whatever it is, i recently want to see they own a colorful, interesting existence,” she said. “When someone claims for me ‘All i actually do is actually work’, i am probably not going to wanna deal with all of them. Not just carry out they not need stability in their schedules, but for me which is in addition indicative which they don’t have time for a relationship.”

After the initial testing, Amy sets up a private meet-and-greet, which she stated is an essential element of getting a customer. This is how Amy reaches understand the person, listen to their particular personal tale, and find out what they’re looking for in someone (and the things they’re not wanting).

First and foremost, Amy is deciding if her organization may be the right complement both sides. Whether some body actually 100percent over their particular ex or have been in a difficult period regarding life, the woman impulse can determine if the time is off.

“The meet-and-greet is an important period for myself but way more for the possibility in order to get an excellent read of just what Linx is focused on,” she mentioned. “individuals get the solutions that they are looking for through the meet-and-greet, and that’s important because anybody who decreases that roadway in order to become a client, I want to ensure they think prepared accept this method.”

If meet-and-greet goes really, they’ll come-back for a follow-up interview with Amy before you choose the membership which is best for them and having started in the matchmaking. And even though it seems like a long procedure, Amy mentioned it is required because she wants every user to-be happy with Linx and the other way around.

Matchmaking that mixes the consumer’s Wants & Amy’s Intuition

Besides assessment every prospect, Amy normally the sole person at Linx who the matchmaking, outsourcing the woman concierge services to professionals like pro closet stylists, make-up musicians and artists, and psychologists.

“this really is an extremely little, boutique, niche matchmaking company compared to many organizations with big employees and branches all over the world and so forth, so Linx is extremely individualized in that respect,” she mentioned.

The woman special matchmaking system combines the granular metrics of what the person wishes in a romantic date (their particular preferred peak, get older, income, etc. as well as their deal-breakers) and Amy’s organic ability and instinct for knowing whenever a couple belong with each other.

“nowadays, in terms of whenever I built a match, about 75per cent if it’s produced by abdomen, that impulse that claims ‘Oh my personal goodness, i believe i would be on to anything here,'” Amy mentioned.

Based on those facets, Amy will then take control of, searching the woman database of qualified singles until she discovers the right match each client.

On the web Pre-Introductions Get Singles worked up about Their particular Match

Once Amy has actually the woman perfect pairing, she will email both folks a “baby bio” of every different, providing them with a snapshot of this other peoples individuality, interests, look, and receiving them excited about how fantastic they would end up being collectively.

“I want my clients from the edge of their chairs, jaws into soil, like ‘OMG this person sounds incredible,'” she stated.

They’ll next can ask Amy questions relating to their match and take the time they have to opt for on their own as long as they think it is appropriate. During this time period, Amy in addition guarantees the clients don’t know both, whether through work or personal circles and even previous online dating adventures, very we have all a clear slate.

“I have found there can be cross-pollination with my clients where they’ve in some way have actually came across. I want to stay away from a scenario in which they will have currently satisfied or they’ve glanced at each and every other peoples using the internet users so there ended up being a reason they made a decision to leave that possibility,” she mentioned.

Committed from Amy’s first email for the pair agreeing to fulfill will take 72 hours, at that point Amy will be sending them a one-page, custom bio with more juicy details, such as their own first names. Amy mentioned she excludes final brands before the very first go out to enable them to abstain from Googling both, engaging in unique minds, and destroying the miracle.

And with Amy getting old-school, she requires the man to call the woman (no texting or emailing!) within 5 times to create a fantastic date in which the guy treats the girl.

Going Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy makes a match, she does not merely send them down regarding the first go out with a “all the best!” She provides pre-date training that throws her customers comfortable and shows them how to slow down their particular hectic physical lives down (at the very least for example night) She said it is especially important in Silicon Valley, where every person is operating 24/7 and always have so many ideas running through their brains.

“i really want you to overlook every thing near you, the interruptions in life,” Amy said. “Now I need one thoughtfully prepare for the date mainly because suits really count. A great deal is actually operating on it emotionally and financially, thus I desire individuals look closely at those crucial details and don’t forget how important those basic thoughts are.”

“Amy features surpassed every expectation and I would suggest Linx. We have as came across the man just who i’d not need met normally. We are using circumstances slow and seeing what the future retains.” — A Linx Affiliate

And because every user signs a two-year agreement (and this can be frozen at any time should they fulfill that special someone), Amy becomes equally used because they are inside journey and it is in a position to build a commitment beyond a professional one. She also obtains wedding invitations and photos of babies who have been created from previous users.

“which is largely precisely why I do this — it is extremely worthwhile,” she said. “Far beyond my personal work to be a matchmaker, i am a liaison, confidant, friend, and agent.”

Final Thoughts

Thanks to Amy’s devotion, resourcefulness, and fascination with the woman clients, Linx is taking care of an under-served singles marketplace during the dating sector, and she actually is only scraped the top on what she can bring to the Silicon Valley region and globe. We are absolutely getting excited about exactly what will come further.

“I’ve worked really hard to build a fantastic reputation in this field, but I believe like You will find so much more unearthing to complete to acquire even more diverse and fascinating clients just who i could assist,” she said.

For ladies who wish to join Linx Dating, click here. For males into registering, click here. You can also follow Linx and Amy on Twitter: @linxdating.